Advertising agencies and successful companies will tell you that image is everything. Yet, although image does play a very important part, it’s definitely not everything.

In my past ten years of service as an advertising agency, I have found that image does get the attention of the viewer, but it is the content of the message that clarifies the deal and keeps customers coming back. Honest, clever concepts treat the potential buyer or client like a real person that can make a good decision, not like fool where deception can win him over. Today’s repeat buyer makes a more thoughtful purchase; so good information plays an important role.

I have found that getting to know the people and the product help me to determine the campaign strategy. That way, the character of the company or organization is combined when communicating the product or service and clarifies the branding as a whole.

Television programs are no different that commercial advertisements -- it’s all in how you treat the viewer. Good content displayed in a clever concept brings the viewer back again and again. So my conclusion in the broadcast arena, as well as film, is to provide the right image for the designated audience, then add good content or “story line” for long-term clientele.

In my travels across the states and to 15 different countries, I have been fortunate to provide interviews from the President of the United States to children with AIDS in Romania, by serving as many as 50 non-profit organizations to 100’s of companies and corporations with my services. I feel the Lord has blessed me to meet so many people and to see an increase in revenues for so many of their businesses or to tell their story.

This is only the beginning!
Jon Lindgren

Jon's resume